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	<title>Joe D &#187; pr</title>
	<atom:link href="http://joe.dunckley.me.uk/tag/pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://joe.dunckley.me.uk</link>
	<description>The syndicated and amalgamated writings of Joe D</description>
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		<title>AWWTM: Punch and Judy town planning policy</title>
		<link>http://joe.dunckley.me.uk/2011/01/awwtm-punch-and-judy-town-planning-policy/</link>
		<comments>http://joe.dunckley.me.uk/2011/01/awwtm-punch-and-judy-town-planning-policy/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 23:14:05 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[at war with the motorist]]></category>
		<category><![CDATA[coalition government]]></category>
		<category><![CDATA[development patterns]]></category>
		<category><![CDATA[eric pickles]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[parking]]></category>
		<category><![CDATA[philip hammond]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[tabloids]]></category>
		<category><![CDATA[transport secretary]]></category>
		<category><![CDATA[war on the motorist]]></category>

		<guid isPermaLink="false">http://joe.dunckley.me.uk/?p=560</guid>
		<description><![CDATA[“Pickles and Hammond to end the war on motorists.” The Department for Communities and Local Government put these words in a press release and today 221 national and local newspaper journalists* copypasted them into their newspapers, noticing nothing nonsensical in &#8230; <a href="http://joe.dunckley.me.uk/2011/01/awwtm-punch-and-judy-town-planning-policy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><em>“Pickles and Hammond to end the war on motorists.”</em></p>
<p>The Department for Communities and Local Government put these words  in a press release and today 221 national and local newspaper  journalists* copypasted them into their newspapers, noticing nothing  nonsensical in their conjunction.  Great job, The Media.</p>
<p><a href="http://waronthemotorist.wordpress.com/2011/01/04/punch-and-judy-town-planning-policy/"><em>Continue reading at At War With The Motorist&#8230;</em></a></p>
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		<title>AWWTM: I don’t pay road tax</title>
		<link>http://joe.dunckley.me.uk/2010/10/awwtm-i-don%e2%80%99t-pay-road-tax/</link>
		<comments>http://joe.dunckley.me.uk/2010/10/awwtm-i-don%e2%80%99t-pay-road-tax/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 13:15:07 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[at war with the motorist]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[i don't pay road tax]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[road tax]]></category>
		<category><![CDATA[tax]]></category>
		<category><![CDATA[vehicle excise duty]]></category>

		<guid isPermaLink="false">http://joe.dunckley.me.uk/?p=440</guid>
		<description><![CDATA[The “I Pay Road Tax” campaign has done an excellent job of reaching out to cyclists.  Every cyclist now knows that “road tax” was abolished in the 1930s, that what motorists pay is “vehicle excise duty”, and that VED goes &#8230; <a href="http://joe.dunckley.me.uk/2010/10/awwtm-i-don%e2%80%99t-pay-road-tax/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The <em>“<a href="http://ipayroadtax.com/">I Pay Road Tax</a>” </em>campaign  has done an excellent job of reaching out to cyclists.  Every cyclist  now knows that “road tax” was abolished in the 1930s, that what  motorists pay is “vehicle excise duty”, and that VED goes to the  treasury and not directly to the highways agencies.  So when a white van  man cuts them up and shouts something about paying tax at them, the  cyclist can shout back something about zero-rated bands, carbon  emissions, and Edwardian legislation.  Which is the perfect response to a  dangerous nutter who is shouting at you: make yourself look more  dangerously insane than your opponent.</p>
<p><a href="http://waronthemotorist.wordpress.com/2010/10/04/i-dont-pay-road-tax/"><em>Continue reading at At War With The Motorist&#8230;</em></a></p>
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		<title>Lay Science: Society of Homeopaths launch photography rights grab</title>
		<link>http://joe.dunckley.me.uk/2010/08/lay-science-society-of-homeopaths-launch-photography-rights-grab/</link>
		<comments>http://joe.dunckley.me.uk/2010/08/lay-science-society-of-homeopaths-launch-photography-rights-grab/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 00:55:01 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[lay science]]></category>
		<category><![CDATA[bad marketing]]></category>
		<category><![CDATA[bad science]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[homeopathy]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[rights grab]]></category>
		<category><![CDATA[society of homeopaths]]></category>

		<guid isPermaLink="false">http://joe.dunckley.me.uk/?p=159</guid>
		<description><![CDATA[Several my usual topics collide as pseudoscience exploits photography for some bad marketing.  The Society of Homeopaths, an organisation representing British homeopaths (including many who advocate the use of their failed medicine as malaria and HIV/AIDS treatment), are employing the &#8230; <a href="http://joe.dunckley.me.uk/2010/08/lay-science-society-of-homeopaths-launch-photography-rights-grab/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Several my usual topics collide as pseudoscience exploits photography for some bad marketing.  The Society of Homeopaths, an organisation representing British homeopaths (including many who advocate the use of their failed medicine as <a href="http://www.quackometer.net/blog/2009/08/society-of-homeopaths-are-shambles-and.html">malaria and HIV/AIDS treatment</a>), are employing the cheap trick of the &#8220;photography competition&#8221; rights grab.  They&#8217;re not alone in this bad behaviour, and it&#8217;s certainly not the worst thing they&#8217;ve done, but you I think it&#8217;s worth calling out.  You can <a href="http://layscience.net/node/1093">read why at <em>Lay Science</em></a>.</p>
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		<title>Cotch: Battersea, in all its desolation</title>
		<link>http://joe.dunckley.me.uk/2010/03/cotch-battersea-in-all-its-desolation/</link>
		<comments>http://joe.dunckley.me.uk/2010/03/cotch-battersea-in-all-its-desolation/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 19:10:52 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[cotch dot net]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[art deco]]></category>
		<category><![CDATA[battersea power station]]></category>
		<category><![CDATA[locations]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[nimbyism]]></category>
		<category><![CDATA[photo essays]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[uk]]></category>
		<category><![CDATA[urban]]></category>
		<category><![CDATA[urban decay]]></category>

		<guid isPermaLink="false">http://joe.dunckley.me.uk/?p=58</guid>
		<description><![CDATA[Prompted by a PR puff piece about a publicity stunt petition by parochial nimbys, I compiled a photo-essay on the desolate ruins of Battersea Power Station.  Read it here.]]></description>
			<content:encoded><![CDATA[<p>Prompted by a PR puff piece about a publicity stunt petition by parochial nimbys, I compiled a photo-essay on the desolate ruins of Battersea Power Station.  <a href="http://cotch.net/blog/20100327_1654"><em>Read it here.</em></a></p>
<div class="wp-caption aligncenter" style="width: 510px"><a href="http://cotch.net/blog/20100327_1654"><img title="Battersea Power Station" src="http://farm4.static.flickr.com/3491/3722256322_9ab0bb2cb9.jpg" alt="Battersea Power Station" width="500" height="177" /></a><p class="wp-caption-text">Battersea Power Station</p></div>
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		<title>Cotch: I get mail</title>
		<link>http://joe.dunckley.me.uk/2010/01/cotch-i-get-mail/</link>
		<comments>http://joe.dunckley.me.uk/2010/01/cotch-i-get-mail/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 23:20:29 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[cotch dot net]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://joe.dunckley.me.uk/?p=24</guid>
		<description><![CDATA[Originally posted at cotch dot net. Spam mail. I don&#8217;t mean your regular crap. Professional spam mail from the professional spammers: PR. Somebody put me on a list and now all kinds of companies and individuals are paying all kinds &#8230; <a href="http://joe.dunckley.me.uk/2010/01/cotch-i-get-mail/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><em>Originally <a href="http://cotch.net/blog/20100120_2127">posted at cotch dot net.</a></em></p>
<p><em>Spam</em> mail.  I don&#8217;t mean your regular crap.  <em>Professional</em> spam mail from the professional spammers: PR.  Somebody put me on a list and now all kinds of companies and individuals are paying all kinds of PR agencies lots of money so that the PR agencies can pay the mailing list compiler a load of that money to send me spam about their crap <a href="http://cotch.net/blog/20091206_1916">photography competitions</a>.  And then I laugh at them in public.  Money and time well spent all round, I think.</p>
<p>Last week, for instance, Rebecca at AppleJupp could hardly contain her excitement to be announcing to me the <em>totally</em> new &#8220;mobile phone photography course&#8221; being organised by &#8220;Photography Made Simple&#8221;.  For just forty pounds, this unique course will, for the first time ever in the UK, teach you how to take photos with your Blackberry.  But <em>where</em> do you go to become a qualified cameraphoner?  Crystal Palace.</p>
<p>Sadly, as it was last Saturday, I was too late to make an <a href="http://cotch.net/blog/20100118_0158">anonymous tip-off</a>.</p>
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		<title>Science Online, London &#8217;09</title>
		<link>http://joe.dunckley.me.uk/2009/08/science-online-london-09/</link>
		<comments>http://joe.dunckley.me.uk/2009/08/science-online-london-09/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 14:18:54 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[journalology]]></category>
		<category><![CDATA[author identifiers]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[open data]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[solo09]]></category>

		<guid isPermaLink="false">http://joe.dunckley.me.uk/?p=282</guid>
		<description><![CDATA[Gulliver has a beer. This is an archival repost of something written on the old blog in august 2009. As always, it was great to see everybody at Science Online, and great shame not to have more time to talk &#8230; <a href="http://joe.dunckley.me.uk/2009/08/science-online-london-09/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div style="border: 1px solid #aaa; float: right; background: #eee; padding: 6px; margin-left: 6px;"><a href="http://cotch.net/image/3847616489"><img title="Gulliver has a beer." src="http://farm3.static.flickr.com/2578/3847616489_7e099e8633_m.jpg" border="0" alt="Gulliver has a beer." width="240" /></a><br />
Gulliver has a beer.</div>
<p><em>This is an archival repost of something written on the old blog in august 2009.</em></p>
<p>As always, it was great to see everybody at Science Online, and great  shame not to have more time to talk to everybody.  A Sunday afternoon  informal in the park next year, perhaps?</p>
<p>These were the topics that were still stuck somewhere in my mind after all the drinking.</p>
<h3>Public relations</h3>
<p>I felt the session on public/media relations on the Friday night was  notable since it was a bunch of scientists admitting that scientists are  part of the problem when it comes to bad science, bad journalism, and  poor public understanding of science.  Several reasons for this were  discussed.  There are those who don&#8217;t know how their press office can  help them, and just want to be left alone (see last week&#8217;s <a href="http://cotch.net/blog/20090816_1730">flash fiction</a>),  and there are those who know too well what their press office can do  for them, and end up hyping their work (can I hear you say &#8220;Ida&#8221;?).</p>
<p>With around half of the audience being science communicators of some  variety, there was a lot of support for more outreach and communication  from research institutions.  I suspect that academics of the earlier  variety will be wondering why their science communicators are helping  them write press releases rather than helping them write the paper that  will get accepted by Cell/Nature/Science.  Both the scientists and the  science communicators present, though, agreed that good PR is good for  the scientist&#8217;s career too, and also that it&#8217;s the science budget that&#8217;s  at stake if science doesn&#8217;t get good at PR.</p>
<p>Finally, <a rel="nofollow" href="http://www.mindhacks.com/" target="_blank">Vaughan</a> reassured us that the arts moan about their PR problem as much as the sciences: PR has a PR problem.</p>
<h3>The scientific paper</h3>
<div style="border: 1px solid #aaa; float: right; background: #eee; padding: 6px; margin-left: 6px;"><a href="http://cotch.net/image/3848402560"><img title="Gulliver has another beer." src="http://farm3.static.flickr.com/2542/3848402560_d7bb962727_m.jpg" border="0" alt="Gulliver has another beer." width="240" /></a><br />
Gulliver has another beer.</div>
<p>Ian Mulvany pointed out that last year&#8217;s conference topic was &#8220;what  is a blog?&#8221;, and we seem to have answered that since then.  This year&#8217;s  question is &#8220;what is a scientific paper?&#8221;  I started writing the answer,  but it turns out that the answer is going to be several posts long.   Here are some quick bullet points in the mean time:</p>
<ul>
<li>There are actually several questions: what is the scientific paper?  what is wrong with the scientific paper? what are we going to do to fix  things?</li>
<li>The publishers and librarians thought that the solution to all the  problems with publishing science in the modern world was to make more  journals &#8212; the Journal of Stuff, the Journal of Visualised Experiments  &#8212; and to increase the range of items that can be called a &#8220;paper&#8221; and  put in a &#8220;journal&#8221;.  They&#8217;re even willing to drop the requirement for  peer review, so long as the papers are still being published in  something that can be called a journal.  I&#8217;ll argue in future posts that  this is the complete opposite of the correct solution.</li>
<li>We shouldn&#8217;t blame the publishers for not providing the sort of  functionality that requires a cultural shift to adopt, though.  Often,  the publishers are hugely enthusiastic about new ideas, but they can&#8217;t  afford to go implementing technology and policies that nobody will use  and that will drive people away.  Either scientists and publishers need  to decide to do something together, or some third party has to come and  force them to do it &#8212; e.g. GenBank deposition, Clinical Trial  Registration, and Open Access.</li>
</ul>
<h3>Author identifiers</h3>
<div style="border: 1px solid #aaa; float: right; background: #eee; padding: 6px; margin-left: 6px;"><a href="http://cotch.net/image/3847616499"><img title="Gulliver finds the wine." src="http://farm3.static.flickr.com/2439/3847616499_1b19f5be4a_m.jpg" border="0" alt="Gulliver finds the wine." width="240" /></a><br />
Gulliver finds the wine.</div>
<p>There is a problem: our intellectual output is recorded by our names.   Our names are not unique, they can change throughout our lifetimes,  and they can be represented in a dozen different formats.  This makes it  impossible to automatically link together the parts of an oeuvre, and  makes manual curation very difficult, time consuming, and unreliable.   This much was already known to those of us who have found ourselves  trying to find the correct email address for a John Smith or the full  publication record of a Wei Li.</p>
<p>I was hoping that this session might be a reveal of some interesting  new solution to the problem.  Sadly that wasn&#8217;t the case.  We heard  about Thomson ISI&#8217;s Researcher ID, during which I drifted off to catch  up with the tweets, since I think we&#8217;re all already agreed that ISI are  the last people we want to have control of this; and we heard about  Elsevier and Scopus , who don&#8217;t want to be the people to have control of  this; and we heard about Open IDs which solve a completely different  problem and probably aren&#8217;t really a good solution to this one; and we  heard about CrossRef, who don&#8217;t yet have the solution, but it&#8217;s at least  reassuring to know that they&#8217;re thinking about it.</p>
<p><a rel="nofollow" href="http://jackofkent.blogspot.com/" target="_blank">Jack of Kent</a> tweeted that we should all really be a bit more skeptical of and even  worried about these initiatives.  Can we be pro-author identifiers and  anti-ID cards?  I think David raises a good point that people should  think about, but that it&#8217;s a relatively small problem that is no greater  than that of privacy on Facebook or your blog.  The issues of Author  IDs compared to ID cards is like amateur street photography compared to  CCTV.  This is not a sinister effort to put together a dossier on your  academic and online behaviour that can be read back to you when they  drag you to the Ministry of Truth; it is just a way to keep a portfolio  of your published work that might be helpful to you and your colleagues.</p>
<p><strong>Comments on the original</strong></p>
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<td rowspan="2" width="120px"><strong>David Colquhoun</strong></p>
<p><a rel="nofollow" href="http://www.dcscience.net/" target="_blank">http://www.dcscience.net/</a></td>
<td>&#8220;good PR is good for the scientist&#8217;s career&#8221;</p>
<p>I&#8217;d much prefer to say that good science is good for a scientists&#8217;s  career.  PR is often  no better than paid lying. I actually had to stop  our Press Office from putting out a Press Release on a recent Nature  paper,  They couldn&#8217;t get it accurate enough -all vacuous hype and  anyway the subject was too esoteric to be of much interest to the public  -the purpose of the press release was really to benefit UCL, not to  .the public).</td>
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<td>Posted at 2009-08-24 07:10:34 &#8211; <a href="http://cotch.net/cp.php?ip=128.40.96.30">[Ban]</a> &#8211; <a href="http://cotch.net/cp.php?module=del_com&amp;id=28922">[Del]</a></td>
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<td rowspan="2" width="120px"><strong><a href="http://cotch.net/user/Joe">Joe D</a></strong></td>
<td>Hi David &#8212; yes, you won&#8217;t find me arguing that PR don&#8217;t regularly get  things wrong, and sometimes have different motives to the researcher.  I  just thought it worth noting that this is probably the first time I&#8217;ve  heard a group of scientists admitting to having a problem themselves.</td>
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<td>Posted at 2009-08-24 14:40:26</td>
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