“End to the war on the motorists? No, driving’s never cost more,” declares Mark King, Money Editor, in The Observer today. To be fair to King, he doesn’t actually say anything as absurd as that driving has “never cost more” in his article — but newspaper headline writers have never let reality or the actual content of an article get in their way.
Why would a headline writer, having glanced at a boring but reasonable article about saving money, think to write “driving’s never cost more”? Where did they get that idea from?