The BMA's 1992 book on cycling, compiled by Mayer Hillman, made me giggle.
Another set of attitudes which has been progressively changing relates to appearance. A track-suit and trainers, which are in many ways ideal cycle-wear, are no longer regarded as solely the dress of the athlete, and it is interesting to note the recent popularity of cycle-wear as 'high-fashion' for the non-cyclist. It is possible to look attractive and have some sex-appeal in these kinds of clothes, and this is how they are marketed.